Generative Engine Optimisation

    Your customers are asking AI. Are you the answer?

    Search is changing. ChatGPT, Google AI Overviews, and Perplexity are replacing the blue links. GEO ensures your business gets cited when AI answers your customers' questions.

    Free 30-min callNo pitch deckFixed-price scopes
    Team pedigree
    IESE Business School
    Apple
    Microsoft
    Nike
    The Home Depot
    Portman Dentex
    NHS
    Emirates
    UK Government
    GCC Governments
    AB InBev
    Delin Ventures
    Mu Sigma
    IESE Business School
    Apple
    Microsoft
    Nike
    The Home Depot
    Portman Dentex
    NHS
    Emirates
    UK Government
    GCC Governments
    AB InBev
    Delin Ventures
    Mu Sigma

    40%

    of Google searches now show AI Overviews

    65%

    of searches end without a click (zero-click)

    10x

    growth in AI-powered search queries since 2024

    How GEO Works

    A four-pillar approach to making your business the source AI trusts.

    AI Visibility Audit

    We analyse how your brand appears (or doesn't) in ChatGPT, Gemini, Perplexity, and other AI answer engines. Most businesses are invisible.

    Structured Content Strategy

    We restructure your content with schema markup, entity relationships, and authoritative sourcing so AI models cite you, not your competitors.

    AI-First Technical SEO

    From JSON-LD to FAQ schemas, we optimise your site's technical layer for machine readability — not just Google crawlers, but LLM training pipelines.

    Performance Tracking

    Custom dashboards that track your AI search visibility, citation frequency, and brand mention sentiment across generative platforms.

    Who Needs GEO?

    Service businesses relying on local search traffic
    B2B companies whose buyers research via AI tools
    Healthcare, legal, and professional services providers
    Any brand losing organic traffic to AI Overviews
    Businesses investing in SEO but seeing declining click-through rates

    Frequently Asked Questions

    What's the difference between SEO and GEO?

    SEO optimises for search engine rankings. GEO optimises for AI-generated answers. When someone asks ChatGPT or Google's AI Overview a question, GEO ensures your brand is the one being cited.

    Is traditional SEO dead?

    No — but it's no longer sufficient. AI Overviews are eating organic clicks. Businesses that only do SEO will lose visibility as AI search adoption accelerates.

    How long before I see results?

    Technical optimisations can improve AI visibility within 4–8 weeks. Content authority building is a 3–6 month compounding strategy.

    Which AI platforms do you optimise for?

    Google AI Overviews, ChatGPT (with browsing), Perplexity, Gemini, Microsoft Copilot, and emerging AI search tools.

    Find out if AI is ignoring your business

    Get a free GEO audit. We'll show you exactly how your brand appears (or doesn't) across AI search platforms.