Product

    Lead IQ

    Built for a B2B services firm whose sales reps were drowning in low-intent leads. Lead IQ scores every prospect on conversion probability - so your team focuses on the 20% who will actually close.

    B2B servicesSaaSRecruitment
    1-2 weeks to value24% close rate improvement

    The problem

    Your sales team responds first-in-first-out and treats every lead equally.

    They spend hours calling people who were never going to buy.

    Meanwhile, high-intent prospects go cold because nobody got to them fast enough.

    You have no way to predict which deals will close - so you can't forecast or plan.

    How it works

    Your data

    CRM, email, calls, WhatsApp, website, deal history

    Scoring engine

    Conversion probability, intent signals, pattern matching

    Pipeline priorities

    Ranked prospects, escalation flags, optimal timing

    What your sales team gets

    Conversion scores

    Every lead gets a probability-to-close score, weighted by deal value, with confidence intervals.

    Intent detection

    Behavioural triggers, engagement velocity and urgency flags - so you know who's ready now.

    Pattern matching

    Learns the shared traits of deals that actually closed. Warns you about early drop-off signals.

    Workflow optimisation

    Recommends the best time to call, flags stalled deals, surfaces neglected high-value leads.

    Use cases

    B2B professional services

    Sales team of 8, pipeline of 400+ leads per quarter. Lead IQ scored every prospect - close rate improved 25% in the first month.

    SaaS & subscription businesses

    High volume of trial signups, low conversion. Lead IQ identifies which trial users show buying behaviour and flags them for outreach.

    Recruitment & staffing agencies

    Hundreds of client enquiries, limited consultants. Scoring lets the team focus on roles most likely to place.

    Example outcomes

    Based on early deployments and modelled scenarios.

    Close rate improvement

    24%

    From focusing on high-probability leads

    Wasted sales hours

    35% reduction

    Less time on low-intent prospects

    Deal velocity

    1.6× faster

    Right leads contacted at right time

    Time to value

    2 weeks

    Every lead scored from day one

    Free 30-min call · No pitch deck · Honest answer either way

    Week 1

    • • Every lead in your CRM has a conversion score
    • • Your team knows the top 20% to focus on today
    • • Intent signals tracked automatically

    Week 4

    • • Close rate visibly improving
    • • Wasted hours on low-intent prospects reduced
    • • Pipeline visibility dramatically clearer

    Works with your sales stack

    No migration needed.

    HubSpotSalesforcePipedriveZohoGoogle AnalyticsMailchimpWhatsApp BusinessCalendlySlack

    Before the call, think about:

    • ☐ Which CRM you use (or how you track leads)
    • ☐ Rough pipeline size and current close rate
    • ☐ Where your leads come from
    • ☐ What frustrates your sales team most

    Stop guessing. Start closing.

    30 minutes. We'll look at your pipeline and show you what Lead IQ would surface.