About
We have run the businesses we build for.
Axora builds and runs AI revenue systems for owner-led businesses in the UK.
What Axora is
Our CEO built a UK dental group, grew revenue 20% year on year through operational technology, and sold it to Portman Dental, the largest PE-backed dental consolidator in the UK.
That is the perspective we bring. We understand unit economics, payback periods and what good looks like inside a P&L.
Every engagement starts with an agreed baseline and a metric, signed off in writing before anything is built. If we cannot move a number that matters to you, we will say so before we start.
Team
Operators and builders. Team based in the UK, Middle East and India.
Roshan Sood
CEO
Built and exited a chain of medical clinics to a PE-backed group in the UK, leading the full sale process. CEO of Axora (Dubai), deploying enterprise AI into business and government operations. Multi-exited founder with experience across e-commerce, tech, healthcare and events. MBA with specializations in Finance, Entrepreneurship & Innovation, from IESE Business School (#3 globally).
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Pavel Linshits
CRO
Four years at Delin Ventures as Investment Associate, reviewing 300+ startups across fintech, healthtech and consumer tech. Previously Founders Associate at Circle Health (Berlin). Leads Axora's UK projects. Oxford graduate; MBA from IESE Business School with an exchange at Kellogg.
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Ajay Rajnikanth
CTO
Scaled Apple's B2B distribution business in Southern India from $33K to $1.8M monthly revenue, expanding from 160 to 1,200 retail stores. Previously a software engineer at Crypto.com, shipping in regulated, high-scale environments. AI implementation and product strategy at OpenFarming. MBA from IESE Business School.
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Balakrishnan Suresh
Chief AI Officer
Product and data strategist with Fortune 500 delivery experience. At AB InBev, led 0-to-1 development of a global marketing optimisation suite scaled to 50+ team members. At Mu Sigma, advised Nike, Mercedes-Benz, Home Depot and Microsoft on data-driven strategy. Founding President of the IESE Data & AI Club. MBA from IESE Business School.
LinkedInWhy Axora is the right partner
We combine operator experience with investment rigour and AI platform capability. That means we understand unit economics, payback periods and what "good" looks like inside a P&L - not just what's technically possible.
We're outcome-first and deployment-first. We speak the language of operators and CFOs, not just ML engineers. If we can't move a number that matters to your business, we'll tell you before we start.
If you want AI that improves performance - not experimentation - let's talk.
We'll figure out where AI can move a number that matters to your business.